MEET IN THE MIDDLE
Step-by-Step (“Easy to Follow”) Instructions on How to Use the Rational Middle
So you’ve found the Rational Middle and you’re wondering what you’re supposed to do. Well, I’m here to help you use our film series to start a rational, productive conversation about the energy future and, if all goes well, to play an essential role in the creation of the clean energy future. Think of your present view of the Rational Middle as a box of mail-order bike parts. Right now, it might look like a box of gears and a metal frame but, with some guidance and a good book of instructions, you’re well on the way to building the mountain bike of your dreams.
STEP 1: See the films.
As I’ve often said, this project was born out of the idea that we don’t think a lot of about energy. It’s not our fault. For Americans, energy is an “automatic”. We flip a light switch, and the lights go on. We turn on our stoves, and our food gets hot. But our access to energy is a great privilege, and its creation (through drilling, mining, capturing the wind or the sun) isn’t without disruption or some semblance of a sacrifice. I wanted to put those costs and benefits, risks and rewards of energy in front of us. This led to the creation of the first season of this series of short films. Our idea is to build an educational foundation and then democratize this information, making it free for you to see and to share. View our films online; send them to your friends; or, if you are inspired, download the films from HERE (they’re available in HD), and show them in the classroom, at a community event, in a boardroom or at a policy meeting.
STEP 2: Start the Discussion
I believe that the true power of the Rational Middle rests in your hands. With these films as a catalyst, a productive conversation about the current state of our energy and the development of a clean energy future can take place. We believe that the discussion about our energy future has to start now, and that it has to start with you. We’ve worked hard to create films with compelling (awesomely smart) energy experts, snazzy graphics and an original soundtrack. These films are created to be cinematic conversational icebreakers to get us talking about the bigger issues. Our hope is that you’ll see the films and join the discussion online or start a conversation of your own with a friend, colleague or policy maker.
STEP 3: Start Being a Part of the Energy Future
In a world that seems to relish the idea of polarizing almost everything, it’s hard to imagine a place where people (anyone and everyone) can come together and present their ideas, discuss solutions, and execute on creating the path to the clean energy future. Wonderfully enough, this is the place. The Rational Middle welcomes everyone who is willing to turn off the unproductive screaming, chest thumping and name-calling. Because, in the end, except for the very few who don’t want change, we are all the Rational Middle. All it takes is a desire for change and the ability to consider where we are as an energy nation and to begin the deep thinking on how to achieve a clean energy future. So, how do we start being a part of the energy future? We start with the building of this movement. We start by beginning this discussion. We start by building the mountain bike of our dreams.